Advertising Information

Why Most Advertisements Stink!Question: What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the CenturyIf you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".

What?s the Score?You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And CataloguesProbably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner AdvertisingBanner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always BetterIf you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your CustomerWhat if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique. ?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print AdsWant to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
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